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It's trendy today to re-engineer something. Companies and brands do it. Some people re-engineer themselves. Not to be out-done, Brand Marketing is re-engineering itself, too. From the beginning, the editorial focus of this publication has been brand marketing "through the supermarket trade." This reflects the importance of the retailer today in the total marketing plan for fast-moving packaged goods.

It's trendy today to re-engineer something. Companies and brands do it. Some people re-engineer themselves. Not to be out-done, Brand Marketing is re-engineering itself, too. From the beginning, the editorial focus of this publication has been brand marketing "through the supermarket trade." This reflects the importance of the retailer today in the total marketing plan for fast-moving packaged goods. Such areas as in-store marketing, trade marketing and the entire Efficient Consumer Response

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