In the beginning, there was scan data. In the end, there will be the reward of Efficient Consumer Response. But right now, retailers and manufacturers are operating between those two extremes. Amid reams of scan data, they are engaged in a great struggle to figure out how to work together better. For ECR to have an impact, one cannot really advance without the other. Scan data accuracy is the key.
David Jenkins, vice chairman of the industry's ECR Committee and former chairman of Shaw