Food industry executives last week surely noticed the similarities between the television miniseries "The Stand," and the strategy Efficient Consumer Response. As most pop culturists know, the teleplay was based on a novel by Stephen King. The story deals with the aftermath of a deadly virus that has spread across the country. In the allegorical sense, this tale of Armageddon pits good against evil as mankind makes a Stand.
ECR, of course, is the grocery industry strategy designed to