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Everything changes. Sometimes change is abrupt and permanent, and nothing resembles the way it was. We call this a revolution. Other times change is gradual and temporary because everything keeps changing. We call this an evolution. Brand marketing through the retail trades is evolving into a revolution. This is not as simple as it sounds, so let's take a closer look. This issue's Page 1 feature story

Everything changes. Sometimes change is abrupt and permanent, and nothing resembles the way it was. We call this a revolution. Other times change is gradual and temporary because everything keeps changing. We call this an evolution. Brand marketing through the retail trades is evolving into a revolution. This is not as simple as it sounds, so let's take a closer look. This issue's Page 1 feature story focuses on four parts of the business that have been changing:

· Point-of-Purchase A

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