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Brand marketers have staged product samplings and demonstrations inside the supermarket for years. Overall, this has been a very effective promotion. Today these presentations are more important than ever for manufacturers and retailers because they help them to be more competitive in the marketplace.For manufacturers, these in-store promotions stimulate trial purchases by the consumer. At a time

Brand marketers have staged product samplings and demonstrations inside the supermarket for years. Overall, this has been a very effective promotion. Today these presentations are more important than ever for manufacturers and retailers because they help them to be more competitive in the marketplace.

For manufacturers, these in-store promotions stimulate trial purchases by the consumer. At a time when nine of 10 new products fail, offering shoppers samples can lead to several good th

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