CHECKOUT BASKETS INCREASE WINN-DIXIE ORLANDO SALES

ORLANDO, Fla. -- Winn-Dixie's Orlando division here has doubled its front-end candy sales by adding special merchandising baskets at the checkouts."They're attached to the top of the racks; they're right on top of the candy and gum racks themselves," explained Michael Russell, a grocery buyer for the division, which operates 106 stores."We're able to double or triple the candy items we're putting

ORLANDO, Fla. -- Winn-Dixie's Orlando division here has doubled its front-end candy sales by adding special merchandising baskets at the checkouts.

"They're attached to the top of the racks; they're right on top of the candy and gum racks themselves," explained Michael Russell, a grocery buyer for the division, which operates 106 stores.

"We're able to double or triple the candy items we're putting on display. And we're probably getting twice the candy sales. We've definitely

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