CHECKOUT BASKETS INCREASE WINN-DIXIE ORLANDO SALES

ORLANDO, Fla. -- Winn-Dixie's Orlando division here has doubled its front-end candy sales by adding special merchandising baskets at the checkouts."They're attached to the top of the racks; they're right on top of the candy and gum racks themselves," explained Michael Russell, a grocery buyer for the division, which operates 106 stores."We're able to double or triple the candy items we're putting

ORLANDO, Fla. -- Winn-Dixie's Orlando division here has doubled its front-end candy sales by adding special merchandising baskets at the checkouts.

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