CHEESEBURGERS STAR IN CROSS-PROMOTIONAL GRILLING PROGRAM

MADISON, Wis. -- As consumers heating their barbecues, the Wisconsin Milk Marketing Board is firing up a new, national, in-store promotion that highlights an all-American grilling favorite -- the cheeseburger.Created to warm up cheese sales in the supermarket dairy and deli departments, the promotion offers retailers a kit, available in two versions, for the deli and dairy departments.It contains

MADISON, Wis. -- As consumers heating their barbecues, the Wisconsin Milk Marketing Board is firing up a new, national, in-store promotion that highlights an all-American grilling favorite -- the cheeseburger.

Created to warm up cheese sales in the supermarket dairy and deli departments, the promotion offers retailers a kit, available in two versions, for the deli and dairy departments.

It contains 150 recipe take-ones, two price cards, a cling banner, a helium cheeseburger ba

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