CHEF CALLED KEY TO HMR RECIPE AT STRAUB'S

ST. LOUIS -- Peppered by promotions and a professional chef, a gourmet-style home-meal replacement program is proving to be a winner at Straub's, a four-unit independent, here.HMR with a gourmet touch "did very well from day one," said Paul Poe, director of merchandising for Straub's, which has held a carriage-trade reputation for most of its 95 years.Since the program was launched about a year ago,

ST. LOUIS -- Peppered by promotions and a professional chef, a gourmet-style home-meal replacement program is proving to be a winner at Straub's, a four-unit independent, here.

HMR with a gourmet touch "did very well from day one," said Paul Poe, director of merchandising for Straub's, which has held a carriage-trade reputation for most of its 95 years.

Since the program was launched about a year ago, "Sales have been doubling every six months," Poe said.

The retailer

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