CHERRY PICKING FOUND AT SUPER KMART

CHICAGO -- Shoppers at Super Kmart Center stores in the Chicago area are happy to fill their baskets with sale items, but they have yet to accept the supercenter as their primary grocery store, according to recent consumer research."Consumers shop Super K for advertised and expected 'Temporary Price Reduction' deals and selected perishables," Jon Hauptman, an associate with Willard Bishop Consulting,

CHICAGO -- Shoppers at Super Kmart Center stores in the Chicago area are happy to fill their baskets with sale items, but they have yet to accept the supercenter as their primary grocery store, according to recent consumer research.

"Consumers shop Super K for advertised and expected 'Temporary Price Reduction' deals and selected perishables," Jon Hauptman, an associate with Willard Bishop Consulting, Barrington, Ill., told a group here earlier this month. "Consumers are using the sto

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