CHICKEN CATEGORY SUCCESS NEEDS BOOST TO SURVIVE

WASHINGTON -- Convenience presents the best opportunity for keeping the chicken category at the top of the protein pecking order, according to a survey of retailers and suppliers conducted for the National Chicken Council.Convenience is especially important for traditional supermarket operators, who face growing competition from alternative selling venues such as wholesale clubs and supercenters.The

WASHINGTON -- Convenience presents the best opportunity for keeping the chicken category at the top of the protein pecking order, according to a survey of retailers and suppliers conducted for the National Chicken Council.

Convenience is especially important for traditional supermarket operators, who face growing competition from alternative selling venues such as wholesale clubs and supercenters.

The responses of the 50 suppliers polled tell the story: When asked where they a

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