MODESTO, Calif. -- Bring in the kids, and the parents will follow. That's precisely the aim of the "SuperFriends" store-tour program at Save Mart Supermarkets here, and officials said they have evidence it is working.
"Children bring their moms over to the seafood department and they look for the person that showed them the lobster. They ask to see the SuperFriend and the other associates who showed them their departments. Those kids act like they've made friends for life, and when th