CHILD PLAY

Once upon a time, merchandising to youngsters was a simple affair for supermarket bakeries, handled nicely with some cookie freebies and perhaps kid-level showcase displays.But the practice keeps rising in sophistication, these days challenging retailers to keep up with a business that, like kids, not only can grow fast, but also change fast.The upgrading of the traditional cookie club is a prime

Once upon a time, merchandising to youngsters was a simple affair for supermarket bakeries, handled nicely with some cookie freebies and perhaps kid-level showcase displays.

But the practice keeps rising in sophistication, these days challenging retailers to keep up with a business that, like kids, not only can grow fast, but also change fast.

The upgrading of the traditional cookie club is a prime example of this trend. Probably the best-known -- and most-used -- kiddie promo

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