CHILD'S PLAY

Enticing the young shoppers of tomorrow with store brands is not the easiest of tasks considering the influential muscle of the national brands. However, some retailers and wholesalers recently told SN that, with the right packaging, they have managed to do just that.The most natural point of entry into the kids' market appears to be through the licensing of well-known characters that children already

Enticing the young shoppers of tomorrow with store brands is not the easiest of tasks considering the influential muscle of the national brands. However, some retailers and wholesalers recently told SN that, with the right packaging, they have managed to do just that.

The most natural point of entry into the kids' market appears to be through the licensing of well-known characters that children already know.

"Kids tend to be even more highly influenced than adults with adverti

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