CHILLED INDUSTRY URGED TO STRESS CONVENIENCE

ATLANTA -- Marketers of prepared foods and the supermarkets they sell them to need to do a better job of marketing the convenience advantages of these products.That is according to Philadelphia-based supermarket consultant and market researcher Mona Doyle."Call it 'consumer-driven,' call it 'on-target': Refrigerated foods are in sync with where consumers are, and interest in foods that are fresh and

ATLANTA -- Marketers of prepared foods and the supermarkets they sell them to need to do a better job of marketing the convenience advantages of these products.

That is according to Philadelphia-based supermarket consultant and market researcher Mona Doyle.

"Call it 'consumer-driven,' call it 'on-target': Refrigerated foods are in sync with where consumers are, and interest in foods that are fresh and healthy is very much alive. Nevertheless, from where I sit, American consu

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