IN THE CHIPS

Retailers find stocking premium-quality cookies -- baked with tons of rich, creamy butter; mounds of pure chocolate chips; piles of snow-white cane sugar and dozens of farm fresh eggs -- is a sure-fire way to ignite sales in the cookie aisle.Add to that mixture some snazzy,mouth-watering packaging and a pinch of creative merchandising and even the strongest-willed fitness freak can be enticed to fall

Retailers find stocking premium-quality cookies -- baked with tons of rich, creamy butter; mounds of pure chocolate chips; piles of snow-white cane sugar and dozens of farm fresh eggs -- is a sure-fire way to ignite sales in the cookie aisle.

Add to that mixture some snazzy,

mouth-watering packaging and a pinch of creative merchandising and even the strongest-willed fitness freak can be enticed to fall off the wagon and gobble up a bag or two.

Retailers, wholesalers

Register to view the full article