NEW YORK -- Chock full o' Nuts Corp. here is looking to add retailer tie-ins as the next step in a successful new radio advertising campaign for its well-known coffee. The brand marketer switched from television to radio advertising in January. The move resulted in a 10.5% sales boost in the 21 markets where the spots aired. The commercials offer a perked-up and more contemporary version of the company's famous "Chock full o' Nuts is that heavenly coffee" jingle.
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