CHOCOLATE HEAVEN

Boxed and fancy chocolates -- a sight for a gourmand's sore eyes -- are giving the candy aisle a new look of indulgence."People are not denying themselves [chocolate]," said Annearle Morris Klein, category manager for the Northern region of Supervalu, Minneapolis. "There are consumers who feel like they deserve it."Double-digit increases in chocolate sales in Supervalu's Northern region have spurred

Boxed and fancy chocolates -- a sight for a gourmand's sore eyes -- are giving the candy aisle a new look of indulgence.

"People are not denying themselves [chocolate]," said Annearle Morris Klein, category manager for the Northern region of Supervalu, Minneapolis. "There are consumers who feel like they deserve it."

Double-digit increases in chocolate sales in Supervalu's Northern region have spurred the wholesaler to devote 10% more space to chocolate than it did a year ago,

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TAGS: Supervalu