CHUCK WAGON GETS REVAMP

ST. LOUIS -- Ralston Purina Co. here is reformulating and repositioning its Chuck Wagon brand of dry dog food in a multimillion dollar effort to recapture lost sales.Stampede.According to Information Resources, Chicago, for the 52-week period ended Dec. 5, 1993, the dry dog food category had supermarket sales of $1.5 billion, a decline of 0.9%, while Chuck Wagon had a market share of 1.6%, and sales

ST. LOUIS -- Ralston Purina Co. here is reformulating and repositioning its Chuck Wagon brand of dry dog food in a multimillion dollar effort to recapture lost sales.

Stampede.

According to Information Resources, Chicago, for the 52-week period ended Dec. 5, 1993, the dry dog food category had supermarket sales of $1.5 billion, a decline of 0.9%, while Chuck Wagon had a market share of 1.6%, and sales of $23.7 million, a decline of 20.6%.

The re-stage restores Chuck

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