CIES HEARS STRATEGY FOR WINNING TO-GO MEAL WAR

PARIS (FNS) -- The food retailing of today won't work tomorrow, a group of young industry executives said at the 39th CIES Annual Executive Congress here last week in a presentation by the CIES Management Development Program."We are losing the war to nontraditional competition," said Eamonn Quinn, marketing director of the Superquinn chain in Ireland. "We must get on with winning the war and not just

PARIS (FNS) -- The food retailing of today won't work tomorrow, a group of young industry executives said at the 39th CIES Annual Executive Congress here last week in a presentation by the CIES Management Development Program.

"We are losing the war to nontraditional competition," said Eamonn Quinn, marketing director of the Superquinn chain in Ireland. "We must get on with winning the war and not just a few battles. We are sacrificing potential growth strategies because of a focus on

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