CIFRA MOVES TO CUT COSTS

MEXICO CITY , Mexico (FNS) -- Cifra, Mexico's largest retailer based here, isn't resting on its laurels.While it may have achieved sales of $4.58 billion in 1993, a 15% gain against 1992, the company is continuing to cut costs at the expense of executive perks.According to the company's annual report, Cifra executives no longer have company cars and their dining rooms have been shuttered.All business

MEXICO CITY , Mexico (FNS) -- Cifra, Mexico's largest retailer based here, isn't resting on its laurels.

While it may have achieved sales of $4.58 billion in 1993, a 15% gain against 1992, the company is continuing to cut costs at the expense of executive perks.

According to the company's annual report, Cifra executives no longer have company cars and their dining rooms have been shuttered.

All business luncheons and dinners -- considered corporate rituals in Mexico --

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