CONCORD, Calif. -- Beverages, & more! here has discovered there's nothing like a good cigar to boost wine and spirit sales.
The six-unit beverage superstore installed a service cigar counter in its Walnut Creek store in July as a test. More than 250 types of cigars, including Dunhill, Zino Davidoff and H. Upmann brands, are merchandised in electronically regulated glass humidor cases.
The department has not only proven to be a profitable operation on its own merit, but has