CIRCULAR LOGIC

Ten years ago, Lees Market in Westport, Mass., decided to stop putting out a circular, reasoning that publishing weekly specials encouraged cherry-picking.Managers reluctantly brought it back six months later. Not only had sales faltered, but the one-unit, upscale store's big spenders said they wanted it, too."They didn't care about prices per se," owner Albert Lees said. "They were looking at it

Ten years ago, Lees Market in Westport, Mass., decided to stop putting out a circular, reasoning that publishing weekly specials encouraged cherry-picking.

Managers reluctantly brought it back six months later. Not only had sales faltered, but the one-unit, upscale store's big spenders said they wanted it, too.

"They didn't care about prices per se," owner Albert Lees said. "They were looking at it as a meal planner."

All retailers fantasize about it -- discontinuing t

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