CITRUS INDUSTRY SQUEEZES OJ POTENTIAL

LAKELAND, Fla. -- The Florida Department of Citrus this week will launch a turnkey fresh-squeezed orange juice program in an effort to provide the state's citrus growers with a new revenue source while creating a unique merchandising option for supermarkets. The fresh juice category grew 17% between 2002 and 2003, according to ACNielsen data provided by the FDOC. And, the organization said the perceived

LAKELAND, Fla. -- The Florida Department of Citrus this week will launch a turnkey fresh-squeezed orange juice program in an effort to provide the state's citrus growers with a new revenue source while creating a unique merchandising option for supermarkets. The fresh juice category grew 17% between 2002 and 2003, according to ACNielsen data provided by the FDOC. And, the organization said the perceived quality of fresh squeezed juice will offer retailers a profitable, cost-effective way to a

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