C&K DRIVES UP SALES OF PRIVATE-LABEL HBC

BROOKINGS, Ore. -- C&K Market here has increased sales of its private-label health and beauty care line by using endcap displays, shelf extenders and newspaper ads."Private label is a very important part of our HBC," said Dan Van Zant, the 30-store chain's HBC/general merchandise buyer-merchandiser. "Our sales right now are running at about 5.2% private label to total HBC sales and it's growing all

BROOKINGS, Ore. -- C&K Market here has increased sales of its private-label health and beauty care line by using endcap displays, shelf extenders and newspaper ads.

"Private label is a very important part of our HBC," said Dan Van Zant, the 30-store chain's HBC/general merchandise buyer-merchandiser. "Our sales right now are running at about 5.2% private label to total HBC sales and it's growing all the time. We've got a lot of private-label items that outsell the national brand."

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