BROOKINGS, Ore. -- C&K Markets here began testing the pay-per-transaction shared-revenue system of Rentrak Corp., Portland, Ore., last month, said Larry Hage, division supervisor/video buyer.
The retailer started with the rental title "Shakespeare in Love" in six stores. "It's becoming really clear that if you don't have lots of titles, you are not going to make it in this business. We have been buying in the conventional fashion, and the No. 1 complaint that we get from our custo