CLAIM CHECKS

Like the old tree-in-a-forest question: If the federal government issued a health claim for a particular food, would anyone heed it?Keep listening. The Food and Drug Administration approved the qualified health claim linking olive oil products with a reduction in risk of coronary heart disease late last year -- but the message is only now trickling down to store level.What was hailed as an affirmation

Like the old tree-in-a-forest question: If the federal government issued a health claim for a particular food, would anyone heed it?

Keep listening. The Food and Drug Administration approved the qualified health claim linking olive oil products with a reduction in risk of coronary heart disease late last year -- but the message is only now trickling down to store level.

What was hailed as an affirmation of olive oil's healthy attributes quickly gave way to logistics: How to pu

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