CLAIM CHECKS

ORGANICic claim or USDA seal2003: $3.12004: $3.42005: $3.9Growth vs. 2004: 14.4%NO/REDUCED CALORIESProducts with no or reduced calorie claims2003: $13.02004: $14.22005: $15.2Growth vs. 2004: 6.4%DARK CHOCOLATESales of dark, sweet dark, semisweet, bitter and bittersweet2003: $0.272004: $0.302005: $0.33Growth vs. 2004: 10.9%CALCIUMAdditional source or comparative calcium claims2003: $9.02004: $8.82005:

ORGANIC

ic claim or USDA seal

2003: $3.1

2004: $3.4

2005: $3.9

Growth vs. 2004: 14.4%

NO/REDUCED CALORIES

Products with no or reduced calorie claims

2003: $13.0

2004: $14.2

2005: $15.2

Growth vs. 2004: 6.4%

DARK CHOCOLATE

Sales of dark, sweet dark, semisweet, bitter and bittersweet

2003: $0.27

2004: $0.30

2005: $0.33

Grow

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