CLEAN SWEEP

Despite pumping in spurts of promotional dollars, formula upgrades on household cleaners are forcing supermarkets to clean house in the category.Manufacturers are downsizing containers as they move toward products with stronger solutions, retailers and wholesalers say. To properly stock those items on shelves, they note, stores often must revamp the section."The [cleaners] space in our stores is shrinking

Despite pumping in spurts of promotional dollars, formula upgrades on household cleaners are forcing supermarkets to clean house in the category.

Manufacturers are downsizing containers as they move toward products with stronger solutions, retailers and wholesalers say. To properly stock those items on shelves, they note, stores often must revamp the section.

"The [cleaners] space in our stores is shrinking slightly because

the major brands are going to ultra formula

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