CLEANING UP

A spate of new product introductions and a greater awareness among men of the benefits of personal care have propelled new growth in the men's bath and body care categories.Building on the trend of "metrosexuals" that has garnered a lot of attention in recent years, new product entries in the category are wedging the door open a little bit more, and supermarkets are sitting up to take notice, sources

A spate of new product introductions and a greater awareness among men of the benefits of personal care have propelled new growth in the men's bath and body care categories.

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