CLEANING UP

Supermarkets are working diligently to prevent mass merchandisers and warehouse clubs from leaching sales in the detergent category.While the vast majority of laundry detergent is still sold in supermarkets -- more than two-thirds, according to Information Resources Inc. -- mass merchandisers continue to make inroads, primarily by targeting the category with hot front-page features using detergents

Supermarkets are working diligently to prevent mass merchandisers and warehouse clubs from leaching sales in the detergent category.

While the vast majority of laundry detergent is still sold in supermarkets -- more than two-thirds, according to Information Resources Inc. -- mass merchandisers continue to make inroads, primarily by targeting the category with hot front-page features using detergents as loss leaders to draw shoppers into stores.

Laundry detergent sales in super

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