CLEANING UP IN AISLE 5

Supermarkets are wiping up in the household cleaning aisle.U.S. demand for consumer and industrial wipes will increase nearly 6% per year to $1.9 billion by 2009, according to The Freedonia Group, a Cleveland-based research firm. Consumer household wipes will represent about $190 million of that figure."People are buying wipes not only because they provide a quick clean-up, but also because they efficiently

Supermarkets are wiping up in the household cleaning aisle.

U.S. demand for consumer and industrial wipes will increase nearly 6% per year to $1.9 billion by 2009, according to The Freedonia Group, a Cleveland-based research firm. Consumer household wipes will represent about $190 million of that figure.

"People are buying wipes not only because they provide a quick clean-up, but also because they efficiently sanitize surfaces," said Steve Lefevre, a category specialist a

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