CLEANING SOLUTIONS

Retailers are stocking the cleaning aisle with larger sizes to compete with mass merchants, but this short-term strategy falls short of a real solution.It may be that a new paradigm is needed to sell cleaning supplies -- including detergents -- in supermarkets. A new approach might include recreating the cleaning aisle as a solution center and/or repositioning these items as a convenience category.Chris

Retailers are stocking the cleaning aisle with larger sizes to compete with mass merchants, but this short-term strategy falls short of a real solution.

It may be that a new paradigm is needed to sell cleaning supplies -- including detergents -- in supermarkets. A new approach might include recreating the cleaning aisle as a solution center and/or repositioning these items as a convenience category.

Chris Hoyt, president of Stamford, Conn.-based Hoyt & Co., a marketing and

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