CLEANSING ACTION

As new products continue to wedge their way into the bathroom cleaner category, it's "out with the old and in with the new" at the store level.Retailers and wholesalers say bathroom cleaners comprise an important profit-generating category. Buyers said bathroom cleaners can pull in upwards of 20% margins at retail.However, space constraints are leading them to predict that the sections in most stores

As new products continue to wedge their way into the bathroom cleaner category, it's "out with the old and in with the new" at the store level.

Retailers and wholesalers say bathroom cleaners comprise an important profit-generating category. Buyers said bathroom cleaners can pull in upwards of 20% margins at retail.

However, space constraints are leading them to predict that the sections in most stores are not likely to grow beyond an average 12-foot shelf allotment.

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