A CLEAR DIRECTION

"Buy me." That's the message in-store bakery executives want their rolls, pudding cakes and cookies to communicate.To make their goods call out to customers, retailers interviewed by SN about packaging trends said they're finding that, despite pressure to trim costs, pricey see-through containers have a valuable allure.Traditional foam trays with overwrap are cheaper than the clamshell containersand

"Buy me." That's the message in-store bakery executives want their rolls, pudding cakes and cookies to communicate.

To make their goods call out to customers, retailers interviewed by SN about packaging trends said they're finding that, despite pressure to trim costs, pricey see-through containers have a valuable allure.

Traditional foam trays with overwrap are cheaper than the clamshell containers

and dome packages that have come into the market in recent years, but

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