On a recent Friday night, Marcia Isakson stopped at her local H-E-B in Austin, Texas, and picked up a rotisserie chicken, macaroni and cheese, fruit salad, biscuits and a gallon of iced tea for a family meal that cost $12. But, she never left her car.
Rather, Isakson used H-E-B's new Good to Go! concept -- a full-service, dine-in cafe that also features a take-out, drive-thru window.
"It's the same price as taking my family out to McDonald's and it's better food for them," Isa