CLEARING HURDLES

Nobody's taking a swipe at electronic coupon clearing anymore.What once seemed like a technical advance for the distant future is moving closer to reality this year. A joint industry coupon committee has endorsed a scannable bar code as a standard to facilitate clearing. Several tests scheduled around the country are designed to prove the benefits of this front-end practice. That's good news for brand

Nobody's taking a swipe at electronic coupon clearing anymore.

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