CLEARING HURDLES

Nobody's taking a swipe at electronic coupon clearing anymore.What once seemed like a technical advance for the distant future is moving closer to reality this year. A joint industry coupon committee has endorsed a scannable bar code as a standard to facilitate clearing. Several tests scheduled around the country are designed to prove the benefits of this front-end practice. That's good news for brand

Nobody's taking a swipe at electronic coupon clearing anymore.

What once seemed like a technical advance for the distant future is moving closer to reality this year. A joint industry coupon committee has endorsed a scannable bar code as a standard to facilitate clearing. Several tests scheduled around the country are designed to prove the benefits of this front-end practice. That's good news for brand marketers. The scanner-driven systems would eliminate coupon misredemptions, m

Register to view the full article

test - Advanced Registered User

Already a member? .