CLEMENS HARKENS TO ROOTS WITH SPECIALTIES

KULPSVILLE, Pa. -- Clemens Family Markets here chose Italy as a theme for its first specialty house brand, just as Italian food may be poised for a comeback.The line, in all stores for two months, comprises 20 food items and 27 spices, plus canned tomatoes, olive oils, vinegars and pasta sauces. Products are priced at a 15% to 20% discount, vs. the comparable national brands."We'd been looking at

KULPSVILLE, Pa. -- Clemens Family Markets here chose Italy as a theme for its first specialty house brand, just as Italian food may be poised for a comeback.

The line, in all stores for two months, comprises 20 food items and 27 spices, plus canned tomatoes, olive oils, vinegars and pasta sauces. Products are priced at a 15% to 20% discount, vs. the comparable national brands.

"We'd been looking at a private label in this area for a while," said David Blaich, director of speci

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