CLIPPING'S PATH

Electronic and other highly efficient coupon-clearing programs, which promise quick, accurate processing, have made only limited progress in the supermarket industry.Most agree that current manual and multistep methods of coupon processing are slow, labor-intensive and subject to both fraud and error. However, retailers and manufacturers have thus far been reluctant to embrace electronic coupon clearing

Electronic and other highly efficient coupon-clearing programs, which promise quick, accurate processing, have made only limited progress in the supermarket industry.

Most agree that current manual and multistep methods of coupon processing are slow, labor-intensive and subject to both fraud and error. However, retailers and manufacturers have thus far been reluctant to embrace electronic coupon clearing and other single-count coupon processing methods on a widescale basis.

On

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