CLOSE-TO-HOME ISSUES MATTER MOST IN FOOD TECHNOLOGY

NEW ORLEANS -- Certain issues resonate better in consumer education programs related to using technology in the food industry, and those approaches are more effective in improving the chances for concepts like biotechnology and irradiation to succeed in the marketplace, according to a pair of industry experts who spoke at the Produce Marketing Association's Fresh Summit 2002.Christine Bruhn, Ph.D.,

NEW ORLEANS -- Certain issues resonate better in consumer education programs related to using technology in the food industry, and those approaches are more effective in improving the chances for concepts like biotechnology and irradiation to succeed in the marketplace, according to a pair of industry experts who spoke at the Produce Marketing Association's Fresh Summit 2002.

Christine Bruhn, Ph.D., director, Center for Consumer Research at the University of California, Davis, said co

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