CLOSER SHAVES

New shaving technologies are the growth engines behind the men's shaving category, contributing a higher ring and better margins.While women respond to beauty, convenience and simplicity, men are looking for the latest products that will deliver a better and safer shave. Meanwhile, they are increasingly accepting more upscale products in the related areas of skin care and fragrance.Those were some

New shaving technologies are the growth engines behind the men's shaving category, contributing a higher ring and better margins.

While women respond to beauty, convenience and simplicity, men are looking for the latest products that will deliver a better and safer shave. Meanwhile, they are increasingly accepting more upscale products in the related areas of skin care and fragrance.

Those were some of the points made during SN's second roundtable discussion on the grooming an

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