CO-BRANDED LUNCH-ORIENTED LINE INTRODUCED BY CAMPBELL, SWANSON

CAMDEN, N.J. -- Campbell Soup Co. here has introduced a new 13-product lunch-oriented line to its Swanson brand that is co-branded with Campbell's Soup in an attempt to capture both frozens and center store soup sales.The new Swanson Lunch and More Casseroles line made its debut late last month and includes seven frozen, single-serve casseroles that use Campbell's Soup as a key ingredient. The casseroles

CAMDEN, N.J. -- Campbell Soup Co. here has introduced a new 13-product lunch-oriented line to its Swanson brand that is co-branded with Campbell's Soup in an attempt to capture both frozens and center store soup sales.

The new Swanson Lunch and More Casseroles line made its debut late last month and includes seven frozen, single-serve casseroles that use Campbell's Soup as a key ingredient. The casseroles have a suggested retail of $1.59 and consist of chicken and noodle, chicken &

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