IS CO-MARKETING THE 'CURE' FOR ECR?

Among vocal proponents of co-marketing, Chris Hoyt stands out as a man with a mission.The president of the customer marketing division of Ryan Management Group, a Westport, Conn., consulting firm, Hoyt has put more than a few noses out of joint with his persistent questioning of Efficient Consumer Response and everyday low pricing.In public and private, Hoyt has questioned the sense of major industry

Among vocal proponents of co-marketing, Chris Hoyt stands out as a man with a mission.

The president of the customer marketing division of Ryan Management Group, a Westport, Conn., consulting firm, Hoyt has put more than a few noses out of joint with his persistent questioning of Efficient Consumer Response and everyday low pricing.

In public and private, Hoyt has questioned the sense of major industry initiatives he says are focused on cost-cutting rather than revenue ge

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