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Implementing video cross promotions at store level may be fraught with challenges, but retailers who do it successfully find incremental sales, increased traffic and heightened excitement.The biggest obstacles to running a cross-merchandising promotion, as cited by retailers in SN's most recent State of the Industry report, were as follows: lack of time to coordinate with other departments, lack of

Implementing video cross promotions at store level may be fraught with challenges, but retailers who do it successfully find incremental sales, increased traffic and heightened excitement.

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