COCA-COLA SHAKES UP PUNCH

HOUSTON -- Coca-Cola Foods here is rolling out a recharged version of its Five Alive citrus punch.d Seattle markets, is designed to be a sweeter, smoother and lighter juice drink than the original Five Alive.John Clendening, marketing director of new products, told SN re-energized Five Alive is part of Coca-Cola Foods' strategy to increase market share in every segment of the juice and juice drink

HOUSTON -- Coca-Cola Foods here is rolling out a recharged version of its Five Alive citrus punch.

d Seattle markets, is designed to be a sweeter, smoother and lighter juice drink than the original Five Alive.

John Clendening, marketing director of new products, told SN re-energized Five Alive is part of Coca-Cola Foods' strategy to increase market share in every segment of the juice and juice drink category.

Juice drinks, Clendening said, have posted a 25% gain in uni

Register to view the full article