COCA-COLA'S FROZEN LEMON JUICE LOOKS TO WIDEN CONSUMER APPEAL

HOUSTON -- Coca-Cola Foods here, the maker of Minute Maid products, has put a new twist on its frozen lemon juice. The company hopes to generate excitement about its newly repackaged Minute Maid Premium 100% Pure Lemon Juice through a new marketing campaign that includes co-sponsorship of the "1996 Ask Cooking Light Mobile Magazine Tour" of selected supermarkets."The Cooking Light tour is a great

HOUSTON -- Coca-Cola Foods here, the maker of Minute Maid products, has put a new twist on its frozen lemon juice. The company hopes to generate excitement about its newly repackaged Minute Maid Premium 100% Pure Lemon Juice through a new marketing campaign that includes co-sponsorship of the "1996 Ask Cooking Light Mobile Magazine Tour" of selected supermarkets.

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