COCA-COLA'S NEW IN-STORE SALESMAN IS A ROBOT

CHARLOTTE, N.C. -- Meet RICK, Coca-Cola Bottling Co. Consolidated's newest in-store pitchman.RICK, or Retailtainment Interactive Coca-Cola Kiosk, is a robot that has been used in displays at Wal-Mart supercenters. CCBCC, the second-largest Coca-Cola bottler in the United States, is using him to strengthen its in-store brand image and attract consumer attention at the point of sale, said Jim Bailey,

CHARLOTTE, N.C. -- Meet RICK, Coca-Cola Bottling Co. Consolidated's newest in-store pitchman.

RICK, or Retailtainment Interactive Coca-Cola Kiosk, is a robot that has been used in displays at Wal-Mart supercenters. CCBCC, the second-largest Coca-Cola bottler in the United States, is using him to strengthen its in-store brand image and attract consumer attention at the point of sale, said Jim Bailey, CCBCC's advertising director.

"When consumer are in a retail location, th

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TAGS: Walmart