COFFEE BARS PERK UP STORE IMAGE: RETAILERS

Retailers who have put gourmet coffee bars in their stores say that they perk up bakery sales -- but that's just the start.Coffee bars, especially those featuring espresso-based drinks, also send an upscale message to customers and draw new people into the store.They also slow down customers and get them to stay longer, and hopefully buy more. They breed customer loyalty and generally make customers

Retailers who have put gourmet coffee bars in their stores say that they perk up bakery sales -- but that's just the start.

Coffee bars, especially those featuring espresso-based drinks, also send an upscale message to customers and draw new people into the store.

They also slow down customers and get them to stay longer, and hopefully buy more. They breed customer loyalty and generally make customers feel comfortable while they shop for food, said retailers interviewed by SN

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