COFFEE GROUP GETS STEAM UP TO PURSUE GEN XERS

MIAMI -- Retailers need to stock a wider variety of coffee and install coffee bars that offer that freedom of choice if they are to succeed in getting the Generation-X shopper to pick coffee as a favorite drink, said a leading consultant.Michael Adams, president of Environics Research Group, Toronto, said having coffee available when, where and how consumers want it is becoming more important in modern

MIAMI -- Retailers need to stock a wider variety of coffee and install coffee bars that offer that freedom of choice if they are to succeed in getting the Generation-X shopper to pick coffee as a favorite drink, said a leading consultant.

Michael Adams, president of Environics Research Group, Toronto, said having coffee available when, where and how consumers want it is becoming more important in modern society.

"The growing focus on personal choice is an opportunity for the c

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