COFFEE GROUP GETS STEAM UP TO PURSUE GEN XERS

MIAMI -- Retailers need to stock a wider variety of coffee and install coffee bars that offer that freedom of choice if they are to succeed in getting the Generation-X shopper to pick coffee as a favorite drink, said a leading consultant.Michael Adams, president of Environics Research Group, Toronto, said having coffee available when, where and how consumers want it is becoming more important in modern

MIAMI -- Retailers need to stock a wider variety of coffee and install coffee bars that offer that freedom of choice if they are to succeed in getting the Generation-X shopper to pick coffee as a favorite drink, said a leading consultant.

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