COFFEE OR TEA?

Ready-to-drink coffees and teas have carved out a significant niche in the beverage aisle. According to Beverage Marketing Corp., iced teas are experiencing continued growth, and ready-to-drink coffees are up nearly 100%, due in large part to Frappuccino, the Starbucks/Pepsi venture product."Considering consumer concerns about caffeine, it's amazing how well these categories are doing," says LouAnn

Ready-to-drink coffees and teas have carved out a significant niche in the beverage aisle. According to Beverage Marketing Corp., iced teas are experiencing continued growth, and ready-to-drink coffees are up nearly 100%, due in large part to Frappuccino, the Starbucks/Pepsi venture product.

"Considering consumer concerns about caffeine, it's amazing how well these categories are doing," says LouAnn Wester, grocery buyer for Brookshire Grocery Company, Tyler, Texas. "Naturally, teas s

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