COFFEE PRICES ARE GOING UP AFTER FROST HITS BRAZIL CROP

Supermarket prices for coffee are heading upward in the wake of frost damage to coffee growing areas in Brazil.While the full extent of the damage had not yet been disclosed, major roasters Procter & Gamble and Kraft General Foods' Maxwell House raised their list prices on Folger's and Maxwell House, respectively, last week. Industry experts said hikes in supermarket shelf prices for canned coffee

Supermarket prices for coffee are heading upward in the wake of frost damage to coffee growing areas in Brazil.

While the full extent of the damage had not yet been disclosed, major roasters Procter & Gamble and Kraft General Foods' Maxwell House raised their list prices on Folger's and Maxwell House, respectively, last week. Industry experts said hikes in supermarket shelf prices for canned coffee are sure to follow, and may affect the specialty coffee segment as well.

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